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International version! Translate in your native language:
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Somfy Group 3-minute news round-up
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The GDPR:
a new way to build confidence
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Do you remember...?
Four years ago, in May 2018, the General Data Protection Regulation (GDPR) entered into force. It laid down a new regulatory framework for businesses processing the personal data of European citizens. The GDPR levies harsh fines against those who violate its privacy and security standards.
Despite the limitations imposed by the GDPR, SOMFY turned this new regulation into an opportunity by overhauling the Somfy brand’s personal data protection policy.
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Inspiring confidence
“The GDPR requires us to produce information that is concise, transparent, easily accessible and easy to understand,” explains Françoise de Schutter, Data Protection Officer at SOMFY. “SOMFY went a step further by making users actors in their data” as a way to build consumer confidence and stand out from the competition.
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Listening to consumers
As part of this strategy, the legal department applied legal design principles to make the law more accessible and user-friendly. Together, they worked with MySomfyLab and its consumer community to co-construct the new personal data protection interface.
They reviewed texts, features, and user pathways in detail to give consumers an in-depth understanding of how SOMFY uses their personal data and to help them make informed choices in full knowledge of the facts.
The new interface was implemented in October 2021 at 24 European Somfy sites in 21 languages.
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Ahead of the curve
“Following the introduction of stricter regulations, our interface is ahead of the pack on transparency and accessibility,” explains Françoise de Schutter. “It already complies with the Digital Services Act (DSA), on which the European Commission reached an agreement in April, which includes a ban on the use of unethical dark patterns on the interface of online platforms misleading tricks that manipulate users into choices they do not intend to make.”
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Keep up to date with the latest GDPR developments:
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MySomfyLab: closer to our end users
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“We organized workshops as part of a co-construction approach, from exploring consumer expectations and developing the interface’s final storyboard to creativity sessions and tests,” explains Mélodie Barjhoux, Consumer Insight Leader. It took just over one year of work, from 2019 to 2020, to complete the project.
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135
This is the number of consumers who helped co-create the personal data protection interface. They shared more than 500 ideas and remarks during the project, which aimed to identify needs and test the interface.
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Award-winning cybersecurity podcast
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The “Keeping the Hacker Out” podcast, which is designed to raise awareness of cyberattacks and how to respond to them, was awarded with three prestigious communication prizes in France. If you haven’t listened to it yet, visit the website and learn how to outsmart Jack Stones!
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Solar shading recommended by the IPCC
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In its latest report published in March, the IPCC (Intergovernmental Panel on Climate Change) recommends a range of solutions, including the installation of solar shading, to limit the use of air-conditioning, avoid the overheating of buildings, and mitigate climate change. Now it’s up to us to rise to the challenge.
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EXPRESS
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 Competition rules compliance: sign the charter! You received the charter by email in mid-May. Please sign it at the earliest opportunity, it’s mandatory! Anti-trust rules are essential to our business and help protect the Group’s reputation.
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Revise your ethics. In a few days, you'll be invited to visit the Somfy Campus and take the mandatory e-learning module on the Group’s Charter of Ethics. It provides an overview of our principles, along with practical examples to better apply them and build the confidence of our customers and stakeholders.
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